How to Announce Your B Corp Certification: A Launch Plan for Every Audience

Tell your team first, then customers and partners, then the public. Lead with why you certified and what you're working on next. The logo is the proof, not the story.

Before anything goes out, check that your wording and logo use follow B Lab's current brand rules. A rushed announcement with the wrong claims can undo the trust the certification was supposed to build.

Here's a plan you can run in about two weeks.

Before you announce: five things to prepare

1. Confirm your directory listing is live. Your announcement should link to your profile in the B Corp directory so anyone can see your certification for themselves. B Lab suggests linking a blog post or landing page about your certification to that profile.

2. Get the current logo files. The B Corp logo must point people to bcorp.com, either as a hyperlink or with the text "Learn more at bcorp.com."

3. Write your "why" in three sentences. Why did you pursue certification? What did the process change inside the company? What are you working on next?

4. Pick one or two proof points. Choose specific things you can show, such as a policy you introduced or a change you made to how you pay or source. Specific beats sweeping.

5. Choose your date. Don't wait months. If certification lands close to March, you can tie your announcement to B Corp Month, B Lab's annual campaign celebrating the community. Otherwise, announce while it's fresh and use March as a second moment.

The launch plan at a glance

Step 1: Tell your team first

Your team should never learn about certification from LinkedIn.

• Share the news in a staff meeting and walk through the journey: what you assessed, what changed, and what's still in progress.
• Send a short internal email with the key facts and three talking points staff can use with customers.
• Add the B Corp logo to email signatures, linked to bcorp.com.
• Build it into onboarding so new hires understand what it means.

B Lab also suggests displaying or signing the Declaration of Interdependence as a team. It's a simple way to make the moment feel shared.

Step 2: Customers and partners

These are the people most likely to care, so make it personal.

• A short email from the founder or CEO. Thank them, explain why it matters, and say what you're working on next.
• Your newsletter. A slightly longer version with a link to your certification page.
• Your sales and account teams. Give them a two-line explanation and an honest answer to "what does that actually mean?"

For B2B companies, also tell procurement contacts at key accounts. Certification can come up in supplier reviews, so make it easy for them to find.

Step 3: Go public

Your website. Add the logo, linked to bcorp.com, to your footer or About page. Publish a certification page or blog post that tells your story and links to your directory profile.

LinkedIn. Plan a short series rather than one post:

1. The announcement, from the company page, tagging B Lab Global and your regional B Lab.
2. A founder post on why you did it and what was hard.
3. A post on one specific change the process led to.
4. A team post: a staff member on what it means day to day.

Other social channels. Adapt the same story. On consumer channels, keep it simple and lead with what customers will notice.

Step 4: Press, if it fits

Certification alone is rarely national news. That doesn't mean press is off the table, but go in with realistic expectations.

Your best bets are trade publications in your industry and local business media. Give them a reason to run it: a founder with a story, a meaningful change you made, or a useful lesson for other companies. A press release on a newswire is fine for the record. A thoughtful pitch to the right editor usually does more.

Step 5: Keep talking after launch day

The announcement is a start. The more lasting value comes from showing progress over time:

• Share updates on the goals you named in your announcement.
• Join B Corp Month each March.
• Turn your impact report into ongoing content.
• Plan your communication for recertification well before it's due.

Wording checks before you hit publish

Run every announcement through these three checks. Our guide to B Corp logo and messaging rules covers the full list.

• Say "certification," not "award." B Lab's guidance is clear that certification isn't an award or "status."
• Skip "first" and "only" claims. B Lab doesn't verify comparative claims like being the first B Corp in your industry or region.
• Certify the company, not the product. Say "products from a Certified B Corp," not "Certified B Corp products."

A quick read-through against these catches most of the mistakes we see in announcements.

Bringing it together

A good announcement tells each audience what certification means for them, in language B Lab supports, with proof behind it. Then it keeps going.

Want help turning your certification into a launch your team is proud of? Zaha's Campaigns & Launches work covers the plan, the messaging, and the content. Book a free 30-minute call.

Sources

• B Lab, B Corp Brand Book, "Guidance for new B Corps"
• B Lab, B Corp Brand Book, FAQs
• B Lab, "What is B Corp Month?"